While it may seem that a solopreneur is a label in search of a definition, the concept really is gaining traction in the business-to-business economy. Simply put, being a solopreneur means owning and running a one-person business.
Most small business owners often enter business on their own. But, they assume they will grow their businesses in terms of place, purpose, and people. The solopreneur, on the other hand, has no such intent.
Of course, there are always exceptions, but the solopreneurs with whom I work share some common characteristics. They are likely to:
- offer a small and specific set of services.
- freelance or act as independent contractors.
- provide an occasional service, a piece of material or advice, or sustained and strategic partnerships, like coaching, training, or consulting.
- juggle tasks to maintain a business identity, such as keeping records, managing finances, and building brand.
- grow into something larger, but that would require a shift in strategic business model. If growth is expected or intended, the origin in solopreneurship is helpful in terms of experience and accountability.
- belong to a community of like businesses, working with other freelancers and contractors. The relationships form a means and experience in collaborative work.
- offer complete agility and responsiveness because of the size and independence.
One thing that drives solopreneurs is the uniquely mutual relationships they form with customers because their interests are more clearly aligned than they would be in provider-consumer relationships.
Are you a soloprenuer? Looking for resources to help and support you? These are my favorites: