Social Media provides an amazing opportunity to generate an awareness about your coaching practice and attract the right prospects. If you’ve done your homework and have a clear vision of your target audience, and – better yet, have taken the time to create a buyer persona – social media marketing can be a tremendous resource for you. It naturally follows that you can generate sales from social media, right?
Be Where Your Clients Are
We often talk to our private clients about “being where your people are” in terms of your marketing efforts as a natural next step from identifying your customers. This infographic from Neil Patel at QuickSprout caught my eye because it does such a great job of showing “who is where” in terms of social media platforms. (Incidentally, I’m a big fan of Patel. His blog is full of real world examples – usually his own – that are working for online business and marketing. He’s a pretty big deal! lol) Clearly, he’s put a lot of time and effort into this research, and I wanted to share it with you. Use this infographic to help inform YOUR social media marketing efforts.
I want to re-iterate an important point he makes toward the end of the post:
“I’ve grown all of my companies through social media, and I’ve found the strategy to be very effective. The one thing I’ve learned through this process, however, is that you can’t expect your social media traffic to provide you with a high return on investment from direct conversions.
Typically, when users come to your site from Twitter or Facebook, they don’t buy right away. But they do come back to your website within a week or a month if they liked what they saw there. That’s when they are more likely to make the purchase.”
Sales Follow Relationships
Social media – really, all of your marketing – works best when aimed at forming a relationship with your audience. Remember the last time you read a post and felt like the author was speaking directly to you? Exactly! When your followers feel as if you understand them, value their opinion, and truly want to serve, they are far more likely to buy.
Social media platforms, then, offer a tool not only attract just the right prospects, but to enable you to build a relationship that converts them to customers. Generating sales through social media doesn’t happen overnight, (and a re-marketing campaign can help ensure your prospects get another opportunity to connect with you and even purchase).
Are you using social media to build relationships? generate sales?
Could your social media presence and plan use a little guidance? Check out our Social Media Refresh services.