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Simple Website SEO for Newbies

As Einstein said, if you can’t explain it in simple terms, you don’t understand it well enough. SEO is one of those murky subjects that even the so-called experts can’t explain, or don’t want to in order to capitalize on hype and uncertainty. Consequently, people...

Emails that Virtually Open Themselves

You have room for about 50 characters in a subject line of an email. How do you make sure that your subject line is both informative and sexy, thereby ensuring that the recipient will read your message?    Back in 2004, a study showed that people significantly...
Networking Not Working? Maybe You’re Unapproachable

Networking Not Working? Maybe You’re Unapproachable

I was standing in a checkout line at TJ Maxx the other day when this cute woman behind me said “Excuse me”, held up a handbag she had in her cart and said “Tacky?” I looked at it, noticed the super shiny gold hardware and nodded my head. “Kinda”. She smiled and said...